Link Archive
February 2, 2026
Google Analytics To Become A Growth Engine For Business
Highest rated content by Search Engine Journal Read time: 4 minutes · Marketing
Score: +3000
Search Engine Journal outlines the evolution of Google Analytics into a comprehensive growth platform. Strategy: Transition to GA4 for full-funnel measurement. Tools: Leverage AI capabilities for data-driven decision making. Action: Prepare for upcoming features to enhance analytics.
Email marketing automation tools: How to choose in 2026
by HubSpot Marketing Read time: 4 minutes · Marketing
Score: +2900
HubSpot Marketing breaks down the criteria for selecting email marketing automation tools. Strategy: Assess integration capabilities with existing systems. Tools: Evaluate platforms based on user experience and analytics features. Action: Test multiple platforms to find the best fit for your needs.
February 1, 2026
Why customer experience is the ultimate growth strategy in 2026
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +2190
Hawthorne Advertising CEO identifies 2026 as the 'tipping point' where predictive AI modeling outperforms surface-level personalization in customer experience (CX). Modern strategy requires mapping non-linear real-world journeys—including offline moments and inactivity—rather than optimizing isolated channel silos. Tactical implication: Audit Q1 roadmaps to replace reactive vanity metrics with shared predictive LTV models across product and media teams.
January 31, 2026
Meta's AI Plans Include Shopping Agents and New Models (4 minute read)
Highest rated content by TLDR AI Read time: 4 minutes · Marketing
Score: +3000
TLDR AI highlights Meta's upcoming AI product rollout focused on commerce. Strategy: personalized AI shopping assistants. Tools: new models and agentic tools for enhanced customer engagement.
Salesforce Earns CMMC Level 2 Certification
by Salesforce Read time: 4 minutes · Marketing
Score: +2900
Salesforce breaks down its achievement of CMMC Level 2 Certification, enhancing its security posture. Compliance: meeting stringent security standards. Trust: building customer confidence through verified security measures.
How AI Helped Our Sellers Deliver $37 Million in Pipeline
by Salesforce Read time: 4 minutes · Marketing
Score: +2800
Salesforce outlines how AI models significantly improved sales performance. Strategy: leveraging AI for sales enablement. Action: implement AI-driven insights to enhance seller effectiveness.
January 30, 2026
How smart leaders use marketing metrics to navigate uncertainty
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +2630
Kathleen Schaub (MarTech) outlines a 7-part "Navigator" framework, replacing the "factory model" of predictable demand with "behavioral sensing" and "adaptation metrics." Instead of pass/fail grading, deviation becomes a signal—using comparative data (win rates by region) and constraint metrics (saturation risk) to steer. Tactical implication: Audit executive dashboards to include "Diagnostic" and "Risk" layers, flagging 1-2 external constraint signals alongside standard revenue KPIs.
There's a Better Way to Automate Workflows
by TLDR AI Read time: 4 minutes · Marketing
Score: +2520
Liminal introduces "Behavioral Agent Automation Platforms" (BAAP), a new category that flips agent design from prediction to observation. Instead of top-down specifications, BAAPs analyze "behavioral exhaust"—like a question asked 340 times or a manual workflow repeated daily—to automatically trigger agent deployment. Tactical implication: Pause hypothetical agent roadmaps; audit internal slack/email logs for repetitive "knowledge gaps" to define the first 3 high-ROI agents based on proven demand.
OpenAI introduced Prism
by TLDR AI Read time: 4 minutes · Marketing
Score: +2300
OpenAI launches Prism, a collaborative writing environment natively integrating LaTeX for scientific and technical publishing. The platform targets researchers with real-time co-authoring and formula support, aiming to replace disjointed TeX workflows. Tactical implication: Pilot Prism for the next engineering blog post or whitepaper to streamline the "SME-to-marketer" review loop.
January 29, 2026
How Agentforce Commerce and Google UCP power the future of agentic shopping
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce breaks down how Agentforce Commerce and Google UCP are reshaping shopping experiences. Strategy: Adapting to new technologies is crucial for business success. Growth: Leveraging agentic shopping can enhance customer engagement. Action: Explore integration of Agentforce to streamline sales processes.